Consumer Products
Build Smarter, Faster and More Resilient CPG Operations With SAP
Answerthink® helps growing consumer packaged goods (CPG) companies streamline operations, improve supply chain agility, enhance consumer engagement and accelerate innovation – powered by SAP’s industry-leading digital platform.
Expertise that powers growth and innovation
CPG companies face unprecedented pressures: rapidly changing consumer preferences, shorter product lifecycles, complex multichannel distribution, pricing pressures and compliance challenges. SAP provides the platform; Answerthink® makes it work for your business.
As an SAP Platinum Partner and member of UNITED VARS, Answerthink® brings deep CPG expertise, proven SAP delivery models, and validated industry accelerators to help food, beverage, personal care, and household product companies:
- Accelerate product innovation and time to market.
- Improve demand planning and supply chain visibility.
- Reduce operational costs and manufacturing waste.
- Optimize pricing, promotions and revenue management.
- Scale operations across multiple channels without sacrificing quality or compliance.
- Support sustainability initiatives and circular business practices.
Outcomes we deliver
We help CPG organizations operate efficiently, respond rapidly to market changes and deliver consistent consumer experiences:
Why SAP for consumer products?
SAP is purpose-built for companies navigating fast-moving, multichannel, consumer-driven environments. Its integrated platform enables CPG organizations to:
- Plan and respond in real time to shifting consumer demand.
- Standardize processes across research and development (R&D), manufacturing, supply chain and finance.
- Optimize pricing, promotions and trade spend management.
- Improve product quality, safety and compliance.
- Connect end-to-end operations on a single digital core.
- Harness AI, predictive analytics and automation for smarter decision-making.
With SAP, CPG organizations gain a digital foundation for operational excellence, scalability and consumer-focused innovation.
Solutions that support the CPG value chain
Answerthink® aligns SAP technologies to the needs of CPG companies across the full product lifecycle:
Consulting and services for CPG organizations
Answerthink® supports CPG companies at every stage of growth:
Solution Spotlight
EzCPG from Answerthink®
A preconfigured SAP solution for growing CPG companies.
EzCPG combines industry best practices and rapid deployment to provide end-to-end support for product, manufacturing, supply chain, and commercial operations. Key features:
- Preconfigured processes for product development, finance, procurement, manufacturing and distribution
- Real-time visibility across multichannel operations – business-to-business (B2B), business-to-consumer (B2C) and direct-to-consumer (D2C)
- Compliance with regulatory, quality and safety requirements
- Fast deployment with prebuilt documentation and accelerators
- AI and analytics-enabled for smarter demand, inventory, and pricing decisions
Customer Success Stories
Aunt Millie’s Bakeries
Aunt Millie’s Bakeries is a family-owned company founded in 1901 in Fort Wayne, Indiana, specializing in high-quality breads and baked goods. After 13 years running a heavily customized SAP ECC6 environment, Aunt Millie’s recognized that aging infrastructure, an approaching end of vendor support, and disconnected systems were limiting their ability to operate efficiently and grow.…
Heating Products Manufacturer
When a company is carved out of a larger organization, it inherits more than a product line. It inherits an enterprise resource planning (ERP) environment that was built for someone else’s scale, processes and complexity. For a U.S.- and Canada-based designer, manufacturer, and distributor of residential heating products, products operating across multiple brands and exclusive…
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Let’s build what’s next in consumer products
Contact Answerthink® to improve supply chain visibility, streamline multichannel operations and accelerate growth with SAP.